Mutual the Uk’s first Pre-Portal Property Platform acts as a new lead generator for estate agents. It is where agents list their properties first!
Each property loaded onto our platform will provide you with buyer leads from the combined buyers of all Mutual member agencies. However, you only get to access the contact details if you are the instructed agency. This means any new listing you take on is automatically placed in front of more registered buyers than your own CRM system would provide. A great advantage for you and your client.
Mutual Buyer leads for each property are stacked in a ready to go contact list, reducing staff administration and making it easier to book block viewings to create buyer competition.
When buyers use the Mutual Pre-Portal Property Platform to search for properties, they will be tempted and prompted to list their own property (if they have one). Giving them the opportunity to test market interest in their own property, usually ahead of when they might otherwise be ready to contact agencies for market appraisals.
Once they have listed their own property, seeing buyer interest will propel them towards gaining a market appraisal, primarily through you. The buyer interest shown in their property can only be accessed by a Mutual member agency. These appraisal leads are therefore likely to lead to gaining you the instruction complete with a ready made list of interested buyers.
Generated leads via Mutual are Qualified – Valuable – Contactable