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Agents

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Do traditional estate agents share fate of the Herring?

BBC’s incredible Blue Planet series captured the dramatic demise of a shoal of herring after having encountered a group of predatory tuna. You may recall the images: a shoal of herring encountered a handful of tuna who corralled the herring toward the surface of the water. As the swarming ball of herring reached the surface, […]
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Max Fuller, CEO and Founder of Mutual Off-Market

What is in a Name?

I’m often asked ‘Why call your property platform, Mutual?’ Quite simply – ‘Mutual’ best encompasses the ethos and values that are delivered through our Off-Market platform. Mutual is a word that describes a co-operative approach rather than a combative approach. It represents a sense of fairness. Such fairness is proven, in a number of studies, […]
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Estate Agents Sales Person or Trusted Advisor?

Estate Agents sell homes, or do they? It may sound like a trick question but it is a valid one. The industry is peppered with estate agencies claims of selling homes and it is understandable why most agents believe that they do in fact literally sell homes. However, this belief is misguided. Let me explain […]
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